DAWN HOLDING - PR, Advertising & Brand Guru for the Food & Drink Sector
Dawn Holding
Brand Marketing
Advertising Marketing
PR Marketing
Online Marketing


Here's what just some of our many valued clients say about the standards of service we provide.  Judge for yourself …

"Dawn was engaged by the Northern Board of Hospitality Action just over three years ago. The board was looking for a marketing professional who could take forward the brand awareness building, membership growth and fundraising.

Dawn accepted these challenges and her results focused attitude has enabled the Charity to grow here in the North West. Dawn has been able to organise many fund raising functions using her significant organisational skills coupled with her ability to communicate in a clear and precise manner.

The role required Dawn to grow the membership and her persuasive powers enabled this to happen both at an individual and corporate level.

Her can do attitude ensured that the profile of Hospitality Action was taken to levels not previously enjoyed.

Dawn’s marketing skills also enabled her to submit many ideas to the Board for further enhancing the membership and fundraising.

A focused, trustworthy and hardworking professional that I would have no problem in recommending for future challenges."

Paul B Dermody OBE, Past Chair-Hospitality Action Northern Board

"We have been impressed with the energy and enthusiasm which Spirit Marketing has committed to promoting Juniper. They have helped raise the restaurant’s profile with many important professional contacts, such as concierges at Manchester’s finest hotels - and influential figures within the corporate market."

Juniper, Greater Manchester’s only Michelin-starred restaurant.

"Launching restaurants is about as easy as rewiring a Boeing 747 in flight, so it’s wise to have the best possible team to work on the project. Le Mont, Manchester's first elevated restaurant, has established an enviable reputation; five regional awards, one national award, tremendous press coverage and a strong clientele. Spirit had the flexibility, expertise and market knowledge to help us position the restaurant at exactly the right place in Manchester. "

Howard Raynor, Group Chief Executive, Hallogen Ltd.

"Wow - what energy! Total commitment, sheer professionalism, searing drive and clarity! This ever-devouring sales and marketing organisation is your totally unfair advantage. Get it, keep it – I did!"

John Benson-Smith, Chef/Proprietor.

"Spirit Marketing was introduced to the St James's Club in January 2003. I have been in a salesman all the 40-odd years of my business life and have developed a healthy scepticism of marketing people. All too frequently they assume that it is the socially acceptable name for selling ability, which it is not. This misconception has led many businesses waste small fortunes on marketing. Spirit really do know their stuff - AND they understand how to sell. I am very comfortable in adding a note for Spirit’s web site. Dawn Holding is a woman of old-fashioned integrity, very considerable knowledge and a huge wealth of market intelligence in the hospitality, bar and food industry - particularly in the North West. She understands when to sell, and is good at it - and when to market. She works hard and is not afraid to turn her hand to anything in an emergency. Most importantly, she does a good job. Couple that with her hobby of running a mean half-Marathon, always being beautifully dressed and utterly charming with a delicious sense of humour, and she is simply a delight to work with. One also feels a little better after meeting her."

Alistair E Niven, Chairman.

"Spirit Marketing has worked with some of the catering industry's most innovative, successful companies. We had no hesitation in engaging their services to move our business forward"

Rosemary Watts and Michael Truelove, Directors.

"Outstanding quality on and off the platform consistently delivers 85% repeat business from The Bridgewater Hall's corporate and conference client base. The prestigious offer at the Hall has benefited from Spirit Marketing's persistent and carefully honed marketing approach, which is opening doors for new corporate clients and encouraging existing clients to explore the full potential of the Hall's business to business offer."

Maria Bota, Marketing Director for The Bridgewater Hall.

"Spirit has marketed the businesses of leading professional restaurateurs - Gordon Beech, Paul Heathcote, Raymond Blanc, Robert Kisby, John Benson-Smith and Rosemary Watts. Over the ten years I have known Spirit Marketing, which has always made a difference through its ability to fill restaurants and generate an increase spend. Hard work, discretion, sound judgment and a credible A-list of contacts marks out Spirit’s professional characteristics.

Peter Papprill of Pendrills - The infamous Cheese Detective, Pendrill 1651 Ltd. Tel: 01244 851 600

"Spirit Marketing has acted as an excellent ambassador for Your Events Ltd. High standards of accuracy, eye for detail and thinking ahead of the problem before it happens matches our company ethos. Spirit's experience and enthusiasm always ensures a smooth running event and satisfied clients. It is with confidence that we enlist the services of Spirit for all our high-profile events."

Evy Blaskey, Director.

"In nigh on 20 years of Hi-Life's existence, I have known Dawn Holding in one capacity or another for most of them. I am delighted to be working with her and Spirit Marketing to help promote Hi-life's benefits. Spirit’s expertise and skills in this area are much sought after, and to say they have been invaluable to our business is an understatement. Spirit’s knowledge of the industry and the people within it is second to none, and the fact that they have been associated with some of the restaurant world's most renowned luminaries speaks volumes. When it comes to putting a business on the map, Spirit Marketing leaves no stone unturned."

David Heeley, Chairman, Hi-Life Diners Club.

"The best ideas in business are not always the more expensive ideas. Spirit Marketing has provided us with a clear understanding of how to maximise the potential of our restaurant within the confines of our budget - we don't have one! Spirit’s ideas, though, are working."

Martin and Zoe Russell Grumbley's Bistro, Hayfield, Derbyshire.

"Enthusiastic - what an understatement! Dawn of Spirit Marketing is one of the most self-motivated, reliable and enthusiastic individuals I have ever met! Dawn is an extremely committed person and goes all out to make it happen. She will take on the challenge, whatever the request and always achieves her goal. Spirit’s knowledge and understanding of the hospitality industry is second to none and this has been proven time and time again in our successes in the relatively short time we worked together. A complete perfectionist, hard -working, very smart and always the professional, Dawn and her organisation have proved to be a great pleasure to work with. I would employ Spirit again if any appropriate situation arose, at the drop of a hat!"

Sandie Vincent, Operations Director - Le Petit Blanc Group

"Spirit Marketing has been with us for a matter of weeks but in that short time they have totally changed our focus, bringing both a positive attitude and a professional approach to our marketing. A great addition to our work."

Roger Barlow, Director - Gerard Seel

"Spirit joined MHA at a crucial stage in its development and not only did they provide instantaneous order and professionalism, we are able to benefit from a great knowledge of the business community. Spirit’s many contacts therein have proved extremely valuable in progressing the Associations aims and goals."

Tony Hill, General Manager - Manchester Hotels Association

"AIS have worked closely with Spirit on a number of online projects, and Dawn is a true visionary in every sense of the word. Spirit’s hard work, dedication and extensive knowledge of our industry have ensured that all our projects are delivered to the very highest standards we expect."

Jason Peake, Director - Advanced Internet Solutions Ltd.

Having worked with Dawn over a number of years now, I have always found her to be a consummate professional. Her extensive trade network has proved invaluable to us establishing ourselves in a variety of markets and the introductions she has made to like-minded industry professionals have proved invaluable. She is a great sounding board and will always be objective in her direct assessment of any situation!

Andrew Gentles, Director - JD Parties.

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Food Photography courtesy of Benson Smith